Projects

Glossier Product Development Project

Glossier Shoot

A project for retail buying simulation covering my expansion idea for Selfridges & Co. to enter the Hong Kong market; full market research was done, including target customer, size of business, SWOT analysis, and development of six month merchan

Globalization Strategy

A magazine showcasing the inspiration behind Loewe’s F/W 18-19 season collection, for full view click here.

Loewe Magazine

The focus of this project was to predict lifestyle trends for the upcoming Autumn/Winter 2020-2021 season by creating one macro and three micro trends. I explored the idea of utilitarianism mixed with Maslow’s Hierarchy of Needs and how the two can

Trend book

Mood Boards

Photo composite made via Photoshop of original images as a Céline mock advertisement.

Céline Mock Ad

Product Photography