Globalization Strategy
A project for retail buying simulation covering my expansion idea for Selfridges & Co. to enter the Hong Kong market; full market research was done, including target customer, size of business, SWOT analysis, and development of six month merchandising plans with an assortment plan for the new location. Along with this, an integrated marketing plan was created in order to attract customers in Hong Kong and to plan events for new store opening. For full view, click here.