In this collaborative project with Reyna Matti, Maria Alejandra Contreras, and Chloe Enos, the goal was to create a new product for an existing company based on their overall aesthetic. The idea: to expand Glossier into the world of haircare by introducing a dry shampoo called No-Shower Powder along with an original hairbrush design, in which the dry shampoo can be inserted and the perfect amount would be dispensed. The new product adds a twist to dry shampoo and provides a great addition to Glossier’s already existing product line. By branching off into haircare, Glossier is able to further their customer reach and enhance the lives of their customers for an all around beauty routine. The presentation includes a full product development plan and a detailed marketing plan for launch of the new product. Feel free to take a look at the full document here.